No wonder NBC still has a lot of faith in the show — even if overnight ratings give the impression that "Heroes" is on a downward spiral when it comes to viewers, other factors are playing a big part in supporting NBC’s decision to hold fast. The latest DVR numbers, aka time-shifted ratings, have "Heroes" doing much better than originally thought in the highly coveted 18 to 49 demo. As well, TV networks take into account the on demand services and internet website viewings that let viewers watch the TV series on there on schedule.
The NY Times has more: "The NBC drama looked as if it were about to fade into oblivion based on the same-day ratings for its first couple of episodes this fall. But when results from the playback of the show over a seven-day period on digital video recorders were released Monday, the picture for “Heroes,” as well as almost half of the shows on network television, brightened considerably.
The overall audience for “Heroes” grew by 26 percent from the numbers that were reported the day after its premiere episode was shown two weeks ago; more significant, among the viewers NBC most cares about, ages 18 to 49, “Heroes” jumped from a 2.8 rating to a 3.7, well above the average for network programs."
I have been thinking this way ever since Season 3 started. Season 3 was crazy good yet wasn't watched much on TV. When you take into account the time shifting, website viewings and on demand viewership the series is doing quite well. Most people don't have time to dedicate 3 - 4 hours of TV shows a night, so they rely on other ways to watch their beloved shows. "Heroes" is one of my all-time favourite shows and I would be crushed to see it canceled after only 4 seasons! I want it to last for many years! This is great news!
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