'Fame' the fragrance will be released in September 2012. A sample will be included in the September 2012 issue of Vogue in which Lady GaGa is set to grace the cover.
GaGa reveiled the commerical was directed by Steven Klein and will feature her 'Born This Way' track 'Scheibe.' She dispelled rumours that the fragrance will smell like blood and semen but will 'smell like an expensive hooker.'
The tagline for 'Fame' is: The First Ever Black Eau De Parfum.
A second fragrance will follow in 2013 entitled, 'Monster.'
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